Electrify Your Visibility at Marketplace

Steps to Sponsorship

  1. Establish business goal of sponsorship.
  2. Determine sponsorship budget.
  3. Review sponsor levels and benefits brochure or detailed informational sheets.
  4. Select opportunity/opportunities of interest.
  5. Contact Vicki Osman at vosman@buses.org with your selection(s). She will confirm availability and send contract.
  6. Review and sign contract and submit with logo.
  7. Visit sponsor page for current sponsor information for pre-MKPL and onsite.
  8. Measure your ROI.


DMO: CVBs, State/Provincial DMOs, Private DMO, Federal
Lodging: Hoteliers, Hotel Brokers, Hotel Management Groups
Attraction: Adventure Tour Agricultural/Farm Attraction, Amusement/Theme/Water Park, Aquarium, Brewery/Distillery/Winery, Casino, Cavern/Cave, Dining/Food Service, Dinner Theatre, Entertainment/Amenities-Onboard, Entertainment Complex, Factory Tour, Festival/Event, Floating/Boating/Cruise Line, Garden/Arboretum, Historic Attraction, IMAX Theater, Museum, Shopping, Sightseeing, Sports Activity/Event, Racetrack, Theater/Entertainer, Train, Travel Plaza/Truck Stop, Zoo/Animal Park
Receptive Operator: Receptive Operators, Tour Planners
Charter Operator: Charter Operators
Associate: Bus Manufacturers, Hardware Suppliers, Service Suppliers
Allied Association: State/Provincial/Regional and Affiliated Associations


Marketplace 2024 sponsors have the right of first refusal. These opportunities are marked “On Hold” until June 1. If you are interested in one of these opportunities, please contact Vicki Osman to be placed on a wait list for the item if the sponsor decides not to renew.

Have a great idea that you don’t see on the list? Let us know and we can create a custom package for your organization.

Sponsor LevelSponsorshipInvestmentStatus
PrincipalAll-Delegate Lunch$65,000 + Cost of AVSunday: On Hold
Monday: On Hold
Tuesday: Available
PrincipalOperator Only Breakfast$55,000Sunday: On Hold
Monday: On Hold
Tuesday: On Hold
PrincipalBuyer Booth Electric$20,000Available
PrincipalCharging Lounge$20,000On Hold
PrincipalOpening Ceremony Keynote$20,000Available
PrincipalOperator Booth Signs$20,000On Hold
PrincipalRegistration Booth$20,000On Hold
PrincipalConvention Center Wi-Fi$15,000On Hold
PrincipalHotel Key Cards$15,000On Hold
PrincipalSuper Floor Lounge$15,000Available
PrincipalOperator Reception$5,500 + Cost of ReceptionOn Hold
ChampionBusiness Floor Aisle Stickers$10,000On Hold
ChampionNetworking Floor Aisle Stickers$10,000Available
ChampionYear-Round Webinar Series$10,000On Hold
ChampionRegistration Badges & Card Holders$9,000On Hold
ChampionBusiness Floor Charging Stations$8,500On Hold
ChampionBusiness Floor Worktables & Stools$8,500On Hold
ChampionMarketplace Monthly e-Newsletter Series$8,500On Hold
ChampionMarketplace Service Center$8,500On Hold
ChampionMarketplace Online Registration$8,500Available
ChampionMarketplace Passport$8,500On Hold
ChampionStaffed Coat Check$7,500On Hold
ChampionEducation Bites Screen Area$6,500On Hold
ChampionHeadshot Booth$6,500 + Cost of
ChampionNetworking Floor Reception$6,500Available
ChampionOperator Appointment Booklet Advertising$6,500 | Inside Ad
$7,500 | Back Cover Ad
Inside Ad | On Hold
Back Cover | On Hold
ChampionOperator Shipping Boxes$6,500 + Cost of Boxes/TapeOn Hold
ChampionABA Board of Directors Breakfast$5,500On Hold
ChampionBusiness Floor Refreshments$5,500 + Cost of BeveragesOn Hold
ChampionDirectory of Participants Advertising$5,500Available
ChampionFloor Lounge$5,500Available
ChampionFoundation Afterglow$5,500On Hold
ChampionOperator Mailboxes on Business Floor$5,500 + Cost of MailboxesOn Hold
ChampionRegistration Bags$5,500 + Cost of BagsOn Hold
ContributorAppointment Clock Logo$4,500Available
ContributorDaily Education Refreshments$4,500 per DaySaturday: On Hold
Sunday: On Hold
Monday: On Hold
Tuesday: On Hold
ContributorDigital Photo Screen Display$4,500 per SideSide 1: On Hold
Side 2: On Hold
ContributorEducation Speaker$4,500Available
ContributorMarketplace App Logo$4,500Available
ContributorBusiness Floor Recovery Station$3,500 + Cost of ItemsAvailable
ContributorOperator Chair Pads$3,500 + Cost of PadsOn Hold
ContributorOperator Gift$3,500 + Cost of GiftsAvailable
ContributorOperator Profile Binder$3,500 + Cost of Binders/TabsOn Hold
ContributorRestroom Branding$3,500 + Cost of Items/SignageOn Hold
SupporterOperator Gift$1,500 + Cost of GiftsAvailable
SupporterVolunteer Prizes$550On Hold

Exhibit Space

Travel Industry organizations who wish to have exhibit space on the Marketplace Networking Floor selling group travel and tour products will need to purchase a sponsorship at one of the following levels: Principal, Champion, Contributor.  Sponsors are responsible for their own furnishings and carpeting.

Sponsorship Sales Contact

Email vosman@buses.org.