Sessions

Inspiring Thinking

Marketplace is the home of the best travel and bus industry speakers and topics.  Check out any of the business strategy sessions that you can participate in before we are onsite in Philadelphia. You can sort and search sessions as needed.  These virtual opportunities will be held live as well as recorded for on demand viewing.

These webinars are sponsored by Experience Sioux Falls.

  • The New Way to Set Goals: Making The Most of Technology

    Track: Business Strategies: Goal Setting

    Finally, a way to plan your year, your career, and even your life that is flexible, visual, emotional, and portable. In this webinar you will learn how to take a whole-brained approach to goals that is leaps and bounds better than the traditional (and left-brained) way we planned in the past. We’ll use technology as a tool to blend images, numbers, words, actions, milestones, and rewards to create a powerful plan that can be viewed, reviewed, and shared on a smart phone.

    The truth is we all know we should have written goals (and some do) but taking it to the next level like we do in this webinar puts you among a very elite few who take their success and happiness so seriously they embrace a system like this. The best part is it’s not hard to create, doesn’t take a ton of time, and can be as simple or elaborate as you want. What makes it so effective is it can be customized to match how you think, plan, and act.

    Speaker | Lee Silber

    On Demand Viewing

    Wednesday / February 14
    02:00 PM — 03:00 PM

    Online

  • Say It Like You Mean It: Speaking with Competence & Confidence

    Track: Professional Development: Public Speaking

    You can have the best ideas in the world, but if nobody hears them they’re worthless. The good news is that anyone can learn to communicate well by following a simple set of easy to adopt principles. These effortless pointers can help even the shyest, most tongue-tied people to look, sound, and feel competent and confident when pitching ideas, presenting project outcomes, or asking for what you need at work.

    Learning Outcomes: 

    In this short presentation Aden will introduce you to

    • Two tools from the world of improv theatre that will make you look, sound and feel your most confident
    • How to send subtle body language signals that strengthen the way your ideas are received by others
    • Practice that will help you shift your comfort with the uncomfortable!

    Speaker | Aiden Nepom

    On Demand Viewing

    Wednesday / February 21
    02:00 PM — 03:00 PM

    Online

  • Strategies for the Overwhelmed

    Track: Professional Development: Time/Personal Wellbeing Management

    Do you feel like you will never get in control of your day? Not only is your email Inbox cluttered, but your desk is also full, your schedule is jammed, and you have no time to get things done? Deadlines are a curse word and others are frustrated because they need to follow up with you? You’ve come to the right place.

    Learn effective strategies that will free your mind and get more done! This webinar will show you how to develop and use effective planning and organization skills to reduce overwhelm and achieve goals. You’ll learn effective strategies and time saving tips that will decrease your feelings of feeling overwhelmed.

    • what to do when you are stuck and unmotivated due to feeling overwhelmed
    • productivity tricks that work
    • how to refocus, prioritize, and create an action plan
    • take control of your day with simple to use techniques you can use immediately
    • working smarter not harder
    • establishing and setting good habits

    Don't miss this chance to learn how to master planning, stay organized, and feel in control so you can get things done!

    Speaker | Rhonda Scharf

    On Demand Viewing

    Thursday / March 14
    02:00 PM — 03:00 PM

    Online

  • Listening: More Than 2 Ears, 2 Clicks, or 2 Words

    Track: Communications: Customer Engagement & Acquisition on Social Media

    Refining communication skills to a higher plane is mandatory for better “get along” with others whether it is co-workers, bosses, customers or vendors.  More time required in virtual communication today requires learning to listen for more than sound.  The demands for relationship success are that we must learn to “listen” to other cues, in other ways.  After all, any communication creates rhythm & relationship: A relationship gets better or worse each time there is a communication. Better if the listener can hear the “rhythm.”  Worse if the listener is worn out trying to get into the “rhythm.”  Basic to success is understanding nothing is more personal than a good conversation/communication be it virtual or face to face.

    Speaker | Sandra Shelton

    On Demand Viewing

    Tuesday / March 19
    02:00 PM — 03:00 PM

    Online

  • Big Labor Rulings

    Track: Business: Operational Challenges

    This session will cover the biggest legal and practical labor law developments of 2023, their effects and what we see for the future of organized labor in the bus industry.

    Speaker | Dan Sobol

    On Demand Viewing

    Tuesday / March 26
    02:00 PM — 03:00 PM

    Online

  • Cybersecurity for Transportation

    Track: Technology: Cyber Security

    Why would a criminal rob a bank when they can steal far more from the ease of sitting behind a computer? Beyond money, the sensitive personal information of employees, clients, customers, patients, etc. is attractive to the cyber thief. Additionally, working remotely and the use of mobile devices have provided cybercriminals with new ways to disrupt business and steal what is yours. Every year millions become victims because they did not know how to protect themselves from cyber threats. By using examples of actual FBI cases, John reveals the ways your business is vulnerable to a cyberattack, the threats inherent with working remotely, and how you can protect yourself and your business from becoming a victim. Key takeaways include (1) Understand the cyber vulnerabilities; (2) Learn How to avoid becoming a victim, and (3) Know what to do if a cybercriminal attacks.

    Speaker | John Iannarelli

    Register

    Tuesday / April 9
    02:00 PM — 03:00 PM

    Online

  • Rural Tourism: It’s the Places Visitors are Looking For!

    Track: Business: Market Diversification

    They’ve been to the big cities. They’ve experienced all the famous attractions. They have lives full of commotion and stress. What’s next?

    Covid didn’t stop Americans from traveling. When feeling hemmed in, Americans did a typically American thing: They looked for some way around the situation to still get out of the house while being around fewer people. The American road trip to explore smaller destinations re-emerged as the go-to travel experience. As more continue to get out of the house to relax and keep their wits about them, nearly 80% of Americans consider travel an essential part of their budget, with 75% indicating a superior experience is more important than cost.

    The good news is that when the Morning Consult recently interviewed nearly 9,000 American adults about where they planned to travel, there were mentions of all 50 states, plus Washington, DC, and Puerto Rico. Nearly 8 out of 10 indicated they will continue to travel domestically, even after worries about Covid have passed. 76% indicated it had given them a new appreciation for the country, and 74% indicated they enjoyed traveling domestically more than they thought they would. But why rural travel?

    Visitors go to rural communities for smaller scale and local experiences, in contrast to the hustle and bustle of urban areas. They are increasingly seeking off-the-beaten-path places to discover the authentic essence of a region. In fact, 81% say trying local cuisine is a big part of the travel experience. 50% of visitors choose a destination for the historical attractions. Nearly 60% of visitors also say that natural beauty and landscape are the most critical factors in choosing a destination, with 54% preferring the scenic route. How can you leverage this data to design and promote a unique visitor experience?

    With visitors looking for unique offerings, smaller-scale trips, more immersion, great food, and beautiful landscapes, it’s time for rural communities to shine!  There’s so much that destinations and tour operators can do to take advantage of the opportunities to provide today’s visitors with the experiences they are looking for. Every community has a story to tell, and that’s what visitors want to learn through heritage and cultural tourism, nature-based tourism, and, if your destination is surrounded by farms, farm-based tourism.

    This webinar teaches you what it takes to design and deliver authentic and hyper-local rural tourism experiences for leisure visitors, groups, and bleisure laptop luggers. Learn how to get noticed and become a valuable resource as travelers start the planning process earlier and anticipate taking more than one trip a year.

    Speaker | Dr. Maree Forbes Gaughan

    Register

    Wednesday / April 24
    02:00 PM — 03:00 PM

    Online

  • Paper, Digital Or Both? How to Navigate the Not Yet Organized Digital Age

    Track: Business: Operational Challenge

    This is the age of digital. Or is it? According to statistics the use of office paper has tripled since the birth of the computer. Let’s face it, in most situations, going completely paperless is still not an option. With files spread across hard drives, cloud servers and paper file systems, it is no wonder that the average US executive wastes at least 30 minutes every day retrieving missing documents.

    Speaker | Kathi Burns

    Register

    Wednesday / May 1
    02:00 PM — 03:00 PM

    Online

  • No Time for Neutral: Why Diversity and Inclusion is Good for Business

    Track: Professional Development: Diversity, Equity & Inclusion

    Systemic inequities are not just an artifact of history; they continue and their impact on minoritized communities is as pervasive as it is vast. Diversity, equity and inclusion (DEI) work has been around for decades. However, many businesses have used the “check the box” approach to DEI or have ignored it altogether.  To prepare for a more diverse future, businesses would do well to foster inclusivity and diversity in their leadership and employees.   Inclusivity requires us to identify unconscious bias and become more mindful of our systems to create true belongingness which is good for business.

    Speaker | Carolyn Ross MD

    Register

    Wednesday / May 8
    02:00 PM — 03:00 PM

    Online

  • The “Big 4” to Creating More Storytellers for Your Organization!

    Track: Customer Experiences: Net Promoter Score

    If given the choice, would you rather be considered “ the best”, or the “favorite” when it comes to companies in your region, or state?      What steps are you taking to have your customers and employees think of your organization as “their favorite”? It starts with implementing “The Big 4” to deliver that Black Tie (or first-class) Customer Service Experience.     
    The Big 4 are-  

    • Creating a Foundation of Hospitality (or a Culture of Welcome)
    • Developing your “Standards of Excellence” (your Steps of Service)
    • Enhancing the Experience through IMPACT Points (becoming your Visitor)
    • Transforming your visitor into Brand Ambassadors (creating Storytellers)

    Speaker | Bob Pacanovsky

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    Thursday / June 6
    02:00 PM — 03:00 PM

    Online

  • “Youth Has No Age” - Age, Ageism, and Contribution

    Track: Marketing: Generational Sales

    Across the World and in the United States populations are aging. In 2022 there were 64 million Americans 65 or older. By 2034, just 11 years from now, that number will rise to 77 million. What does this aging population want? There is evidence that many of them are looking to lead, and do lead, lives of meaning and purpose. This presentation will explore with the audience what messaging may be needed to have services resonate with this growing population many of whom remain curious and energetic, looking beyond good mental and physical health to continuing to make a difference.

    Speaker | Jack Gilbert

    Register

    Wednesday / June 26
    02:00 PM — 03:00 PM

    Online

  • Making the Most of Meetings and Building Relationships: One Conversation at a Time

    Track: Marketing: Elevator Pitch

    Join conversation expert, networking guru, and bestselling author Debra Fine for her fast paced, informative and interactive program Making the Most of Meetings and Building Relationships: One Conversation at a Time Together we’ll laugh, learn and leave with tools to develop and cultivate outstanding conversation skills and business networking techniques, build rapport and increase visibility. Learn how to turn every conversation into an opportunity for success.

    Speaker | Debra Fine

    Register

    Wednesday / July 17
    02:00 PM — 03:00 PM

    Online

  • Time Management Regardless of the Tech

    Track: Professional Development: Time/Personal Wellbeing Management

    There are so many choices and options for managing your time, projects, tasks, people, and more — Microsoft Outlook & 365, Google Suite, smart phones & apps, and even still “old school” paper options. In this program, Randy Dean, MBA, The E-mail Sanity Expert(R), will take you through these options and share what he believes are the best techniques, strategies, and routines for being an effective time and project manager, regardless of the tech you decide to use. He will also “cruise” the different software platforms and options, including Microsoft 365 and Google Suite, as well as discuss synchronized set up with your smart phone & tablet devices. We’ll even talk a bit about paper! During this program, you can see your options, and following the program, pick the option that is best for you for both work and life management.

    Speaker | Randy Dean

    Register

    Wednesday / July 24
    02:00 PM — 03:00 PM

    Online

  • HELP! The Robots are Stealing My Job!

    Track: Technology: AI

    Essential Career Skills for The Digital Age We all know that digital technology disrupts nearly everything in its path – business, politics, commerce, and culture. But we haven’t seen anything yet. Digital machines intelligence is under experiencing exponential growth. Artificial intelligence will soon be able to tackle more complex, non-linear tasks that was assumed to be the exclusive domain of humans. Indeed, research by Oxford University predicts that 47 percent of US jobs will be displaced by technology in the next ten to twenty years.

    Speaker | Brad McCormick

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    Wednesday / August 14
    02:00 PM — 03:00 PM

    Online

  • Mental Fitness - What It Is and Why It Matters

    Track: Professional Development: Time/Personal Wellbeing Management

    The way you think either supports peak performance, healthy relationships, and well-being or hinders all aspects of life. This program explores the principles of Mental Fitness, what it is and why mindset matters in today workplace.
    Based on foundational research in positive psychology, neuroscience, cognitive behavioral and performance science, Mental fitness takes a root cause analysis of what causes stress and anxiety and identifies reoccurring self-sabotaging thought patterns, such as the imposter syndrome and the inner critic that aren’t serving you well.

    Attendees learn to shift to a different part of the brain, your Sage brain, intercept and discredit your “Saboteurs.” This best practice approach provides a Mental Fitness Operating System to completely transform your approach to growth and development, understand why mindset matters and help build your capacity to respond to life’s challenges with positive growth rather than a negative mindset.

    Speaker | Linda Roszak Burton

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    Wednesday / August 21
    02:00 PM — 03:00 PM

    Online

  • The Journey is More Important than the Vehicle

    Track: Business: Market Diversification

    The people, the jobs, and the businesses we have today may not get us to our desired destination in life. The important thing is for us to focus on our goals and use whatever vehicle we can to accomplish them.

    Speaker | Tony Kitchens

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    Wednesday / September 18
    02:00 PM — 03:00 PM

    Online

  • Optimizing Recruitment Expert Tactics to Win Top Talent

    Track: Business: Operational Challenges

    Have you ever struggled to recruit the right people for your team?
    Are you tired of losing great talent to your competition?
    Have you ever wondered what other companies do to recruit high performers?
    This keynote is the force multiplier to your recruiting strategy. In his presentation, Julian Placino will teach you proven techniques that will enable you to recruit, attract, and retain top talent at scale.

    Learning Points
    – How to craft an irresistible employment value proposition (EVP)
    – A viral recruiting strategy that builds your employer brand awareness
    – The secret to keeping your people happy and engaged

    Speaker | Julian Placino

    Register

    Wednesday / September 25
    02:00 PM — 03:00 PM

    Online

  • Speak & Sell: How to Leverage Public Speaking to Rise to the Top 10% of Your Niche

    Track: Professional Development: Public Speaking

    Did you know that people fear public speaking more than death? Its true! But on the other side of that fear is a whole new level of authority building, easy lead generation, and massive profitability for your business. In this talk we focus on:
    •    How to position yourself as a top expert in your field in less than a year.
    •    Changing the client conversation to have people begging to work with you.
    •    Taking your message one to many and creating leads as easy as breathing.

    Speaker | Gini Trask

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    Wednesday / October 9
    02:00 PM — 03:00 PM

    Online

  • Cultural Tourism: Celebrating Diversity and Preserving Heritage

    Track: Professional Development: Diversity, Equity & Inclusion

    This topic emphasizes the value of cultural tourism in promoting understanding and appreciation for diverse cultures while exploring strategies for preserving and protecting cultural heritage.

    Speaker | Stephen Ekstrom

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    Wednesday / October 16
    02:00 PM — 03:00 PM

    Online

  • The Future of Content: Leveraging AI for Smarter Strategy and Promotion

    Track: Technology: AI

    In this presentation, Lance Harrell explores the practical use of Artificial Intelligence in the realms of content strategy, development, and promotion. He will provide insights into the effective use of AI tools, while pointing out potential missteps and common misunderstandings.

    Lance aims to show how AI can assist in gathering data on audience preferences for more informed content strategies, and how it can support the generation and refinement of content ideas. He will also discuss the role of AI in SEO optimization and in personalizing content for diverse audiences. Furthermore, he will touch upon the ethical aspects of using AI in content creation and the importance of retaining human elements in AI-assisted content.

    This presentation is geared towards content creators and marketers interested in incorporating AI into their content processes in a balanced and effective way.

    Speaker | Lance Harrell

    Register

    Wednesday / November 20
    02:00 PM — 03:00 PM

    Online