Sessions

Learn from the Best

Marketplace is the home of the best travel and bus industry speakers and topics.  Check out any of the business strategy sessions that you can participate in before we are onsite in Nashville. You can sort and search sessions as needed.  These virtual opportunities will be held live as well as recorded for on demand viewing.

These webinars are sponsored by Cambria Hotels.

  • How To Cultivate Employee Accountability

    Track: Human Resources: Hiring/Terminations

    Speaker | Larry Johnson

    Track | Human Resources: Hiring/Terminations

    “It’s “It’s not my fault.” “It’s not my job.” “I didn’t know.”  Excuses. We’ve heard them all. Wouldn’t you love to have all your employees see what needs to be done, do what needs to be done and accept responsibility for the results? Unfortunately, such is often not the case. In this webinar, organizational culture expert Larry Johnson offers participants practical strategies to raise the odds everyone on their team behaves responsibly every time.

    Registration

    Wednesday / June 28
    02:00 PM — 03:00 PM

    Online

  • Creating Social Media Assets

    Track: Technology: Social Media

    Speaker | Julian Placino

    Track | Technology: Social Media

    What are social media assets? Social media assets are the content that make up your social media presence, ranging from images and videos to user-generated content your company is tagged in. Each piece of content used on your social media channels contributes to your overall brand experience.

    Friday / July 7
    02:00 PM — 03:00 PM

    Online

  • Vroom Your Zoom: Leverage the Five Basic Tools for Audience Engagement

    Track: Professional Development: Public Speaking

    Speaker | Lisa Braithwaite

    Track | Professional Development: Public Speaking

    You may have been delivering presentations virtually for years. You may have just started in 2020. But whether you're a veteran or a newbie, there's one thing we all have in common: We all need to incorporate interaction into our remote presentations.     If you're still not sure how to use Zoom for maximum engagement, Lisa will walk you through the five basic built-in tools, with actionable ideas on why, when and how to use each one.    You don't need green screens, extra software, fancy apps, or expensive equipment in a luxury home studio to meaningfully interact with your audience!

    Registration

    Wednesday / July 12
    02:00 PM — 03:00 PM

    Online

  • Delivering Difficult Performance Reviews

    Track: Human Resources: Hiring/Terminations

    Speaker: Rhonda Scharf

    Track | Human Resources: Hiring/Terminations

    Employee performance reviews are important for everyone, but when things are not going well, they are uncomfortable and difficult. Telling an employee they are average when they think they are outstanding or letting an employee know they are on a performance improvement plan is something no one looks forward to doing.     Learn how to deliver difficult performance reviews through an easy to apply framework to keep you professional and focused!    -    The Dos and Don’ts   -    Common mistakes and solutions to ensure you don’t fall into the trap  -    Effective ways to communicate negative information  -    Dealing with emotions during the review 

    Registration

    Wednesday / August 9
    02:00 PM — 03:00 PM

    Online

  • We Are All In This Together

    Track: Professional Development: Diversity, Equity & Inclusion

    Speaker: Alex McElroy

    Track | Professional Development: Diversity, Equity & Inclusion

    These 3 words, diversity, equity and inclusion have become huge buzz words recently. What do you these words really mean and how can you faithfully implement them in your business?

    Registration

    Wednesday / August 16
    02:00 PM — 03:00 PM

    Online

  • 21 Steps to Maximize Your Business to Achieve a Successful Exit

    Track: Business: Selling Your Company/Acquiring Another Business

    Speaker | Chris Goebel

    Track | Business: Selling Your Company/Acquiring Another Business

    How great entrepreneurs exit their companies on top. We will outline the 5 Elements of a good exit from an owner's point of view. We will then detail the 8 Elements of what the actual business should do to be sellable.

    Registration

     

    Thursday / August 17
    02:00 PM — 03:00 PM

    Online

  • Taming the E-mail Etiquette Beast: Better Composition and Communication in Your E-mail!

    Track: Technology: Email Management

    Speaker | Randall Dean

    Track | Technology: Email Management

    Learn how to make your emails get attention, actually get read, and then get acted upon. We will deconstruct a good e-mail, starting with smarter subject lines that get noticed and get opened. We will move into opening instructions that make the e-mail easy to understand and make action points, delegations, and deadlines clear and obvious. We'll cover effective body copy that helps recipients fully understand the message. And, we'll talk about effective closes that leave the recipient confident with next actions. AND YES, we'll even discuss how grammar still matters (yes, it does!)

    Registration

    Tuesday / September 12
    02:00 PM — 03:00 PM

    Online

  • Move Away from FRANTIC Busyness to Busy by Design in 3 Easy Steps

    Track: Professional Development: Time Management

    Speaker | Peggy Sullivan

    Track | Professional Development: Time Management

    People are exhausted, frustrated, and have gotten away from enjoying what they value. Being busy does not mean you are living a life you are genuinely excited about, and most people do not know what really fuels them—their wow factor! The life they want is a distant dream and not a list of three to four prioritized things. In this session, you’ll learn how to easily identify the core values that are critical to living a productive and happy life. Most importantly, you’ll discover how to make your values actionable and consistently live them with the right tools.

    Registration

    Wednesday / September 20
    02:00 PM — 03:00 PM

    Online

  • Winning Social Media Campaign Strategies

    Track: Communications: Customer Engagement & Acquisition on Social Media

    Speaker | Bill Eager

    Track | Communications: Customer Engagement & Acquisition on Social Media

    This interactive seminar teaches you techniques to create successful social media campaigns for travelers and tourists.  Learn how sentiment, personas and archetypes create stories and content that engage target audiences.  Explore the marketing attributes and analytics of the top social channels and discover how you can move people to your web site for bookings. Learn how social advertising supports a digital sales funnel that generates qualified leads. Find out how can you improve your reputation and reviews on travel sites including Trip Advisor, Yelp and Google.

    Registration

    Wednesday / October 11
    02:00 PM — 03:00 PM

    Online

  • DIY MARKETING FOR BUSINESS IN THE POST-COVID ECONOMY Leverage Technology to Attract and Convert Clients Fast

    Track: Business Strategies: Marketing Channels

    Speaker | Aidan Crawford

    Track | Business Strategies: Marketing Channels

    The marketing landscape is moving so fast that it’s virtually impossible to keep up with the changes. But marketing is still a vital ingredient in the mix of things every business has to do in order to thrive. This content rich 45 – 60 minute keynote session focuses on “why” it is so important to create authentic content that engages, connects and converts.

    Registration

    Thursday / October 19
    02:00 PM — 03:00 PM

    Online

  • Building a High Engagement Intranet Platform for Your Tour & Travel Business

    Track: Technology: Website

    Speaker | John Kennedy

    Track | Technology: Website

    The challenge in todays shifting marketplace and working demographics is how do you communicate across all departments and age groups?   Join John as he introduces you to Your Group Space--a big business solution for small businesses to drive employee engagement, education, communication, and organization all from a single source platform.

    Registration

    Thursday / October 26
    02:00 PM — 03:00 PM

    Online

  • How To Make The End of the Year Most Tax Efficient

    Track: Business Strategies: Goal Setting

    Speaker | William Caldwell

    Track | Business Strategies: Goal Setting

    Are you maximizing all opportunities for tax savings or tax credits? Is your business truly structured properly?  This is the year to start really thinking about your tax structure to be sure you have maximized all your opportunities. In working with tourism clients, our Firm continually finds missed opportunities. Come learn and save tax dollars.

    Registration

    Thursday / November 2
    02:00 PM — 03:00 PM

    Online

  • The Hybrid Workforce

    Track: Human Resources: Hiring/Terminations

    Speaker | Lisa Curtin

    Track | Human Resources: Hiring/Terminations

    Have you wondered how to manage a hybrid work environment? What should be included in offer letters for in office and hybrid or remote staff? What are the best practices for documentation of performance issues?  A few case studies will be shared.

    Registration

    Friday / November 17
    02:00 PM — 03:00 PM

    Online

  • Onboarding New Staff

    Track: Human Resources: Creating An Inclusive and Welcoming Environment

    Speaker | Lisa Curtin

    Track | Human Resources: Creating An Inclusive and Welcoming Environment

    How do you make a new staff member feel welcome? How do you work toward employee retention in this era of the Great Resignation?  Come and learn how celebrating work anniversaries can become part of your everyday culture.

    Registration

    Wednesday / November 29
    02:00 PM — 03:00 PM

    Online