Inspiring Thinking

Marketplace is the home of the best travel and bus industry speakers and topics.  Check out any of the business strategy sessions that you can participate in before we are onsite in Philadelphia. You can sort and search sessions as needed.  These virtual opportunities will be held live as well as recorded for on demand viewing.

These webinars are sponsored by Experience Sioux Falls.

  • Strategies for the Overwhelmed

    Track: Professional Development: Time/Personal Wellbeing Management

    Do you feel like you will never get in control of your day? Not only is your email Inbox cluttered, but your desk is also full, your schedule is jammed, and you have no time to get things done? Deadlines are a curse word and others are frustrated because they need to follow up with you? You’ve come to the right place.

    Learn effective strategies that will free your mind and get more done! This webinar will show you how to develop and use effective planning and organization skills to reduce overwhelm and achieve goals. You’ll learn effective strategies and time saving tips that will decrease your feelings of feeling overwhelmed.

    • what to do when you are stuck and unmotivated due to feeling overwhelmed
    • productivity tricks that work
    • how to refocus, prioritize, and create an action plan
    • take control of your day with simple to use techniques you can use immediately
    • working smarter not harder
    • establishing and setting good habits

    Don't miss this chance to learn how to master planning, stay organized, and feel in control so you can get things done!

    Speaker | Rhonda Scharf


    Thursday / March 14
    02:00 PM — 03:00 PM


  • Listening: More Than 2 Ears, 2 Clicks, or 2 Words

    Track: Communications: Customer Engagement & Acquisition on Social Media

    Refining communication skills to a higher plane is mandatory for better “get along” with others whether it is co-workers, bosses, customers or vendors.  More time required in virtual communication today requires learning to listen for more than sound.  The demands for relationship success are that we must learn to “listen” to other cues, in other ways.  After all, any communication creates rhythm & relationship: A relationship gets better or worse each time there is a communication. Better if the listener can hear the “rhythm.”  Worse if the listener is worn out trying to get into the “rhythm.”  Basic to success is understanding nothing is more personal than a good conversation/communication be it virtual or face to face.

    Speaker | Sandra Shelton


    Tuesday / March 19
    02:00 PM — 03:00 PM


  • Big Labor Rulings

    Track: Business: Operational Challenges

    Speaker | Dan Sobol


    Tuesday / March 26
    02:00 PM — 03:00 PM


  • Cybersecurity for Transportation

    Track: Technology: Cyber Security

    Why would a criminal rob a bank when they can steal far more from the ease of sitting behind a computer? Beyond money, the sensitive personal information of employees, clients, customers, patients, etc. is attractive to the cyber thief. Additionally, working remotely and the use of mobile devices have provided cybercriminals with new ways to disrupt business and steal what is yours. Every year millions become victims because they did not know how to protect themselves from cyber threats. By using examples of actual FBI cases, John reveals the ways your business is vulnerable to a cyberattack, the threats inherent with working remotely, and how you can protect yourself and your business from becoming a victim. Key takeaways include (1) Understand the cyber vulnerabilities; (2) Learn How to avoid becoming a victim, and (3) Know what to do if a cybercriminal attacks.

    Speaker | John Iannarelli


    Tuesday / April 9
    02:00 PM — 03:00 PM


  • Rural Tourism: It’s the Places Visitors are Looking For!

    Track: Business: Market Diversification

    They’ve been to the big cities. They’ve experienced all the famous attractions. They have lives full of commotion and stress. What’s next?

    Covid didn’t stop Americans from traveling. When feeling hemmed in, Americans did a typically American thing: They looked for some way around the situation to still get out of the house while being around fewer people. The American road trip to explore smaller destinations re-emerged as the go-to travel experience. As more continue to get out of the house to relax and keep their wits about them, nearly 80% of Americans consider travel an essential part of their budget, with 75% indicating a superior experience is more important than cost.

    The good news is that when the Morning Consult recently interviewed nearly 9,000 American adults about where they planned to travel, there were mentions of all 50 states, plus Washington, DC, and Puerto Rico. Nearly 8 out of 10 indicated they will continue to travel domestically, even after worries about Covid have passed. 76% indicated it had given them a new appreciation for the country, and 74% indicated they enjoyed traveling domestically more than they thought they would. But why rural travel?

    Visitors go to rural communities for smaller scale and local experiences, in contrast to the hustle and bustle of urban areas. They are increasingly seeking off-the-beaten-path places to discover the authentic essence of a region. In fact, 81% say trying local cuisine is a big part of the travel experience. 50% of visitors choose a destination for the historical attractions. Nearly 60% of visitors also say that natural beauty and landscape are the most critical factors in choosing a destination, with 54% preferring the scenic route. How can you leverage this data to design and promote a unique visitor experience?

    With visitors looking for unique offerings, smaller-scale trips, more immersion, great food, and beautiful landscapes, it’s time for rural communities to shine!  There’s so much that destinations and tour operators can do to take advantage of the opportunities to provide today’s visitors with the experiences they are looking for. Every community has a story to tell, and that’s what visitors want to learn through heritage and cultural tourism, nature-based tourism, and, if your destination is surrounded by farms, farm-based tourism.

    This webinar teaches you what it takes to design and deliver authentic and hyper-local rural tourism experiences for leisure visitors, groups, and bleisure laptop luggers. Learn how to get noticed and become a valuable resource as travelers start the planning process earlier and anticipate taking more than one trip a year.

    Speaker | Dr. Maree Forbes Gaughan


    Wednesday / April 24
    02:00 PM — 03:00 PM